Anybody (anybody?) who has read my last few posts knows that I have been discussing the imagery of women in advertising and holding the executives in advertising responsible for perpetuating the stereotype. While watching super bowl this year I was struck by how America thinks about gender —or actually what the advertising executives think America is thinking about gender— in 2013.
So clearly girls love pink and there is no way that a dad can take her away from her pink room. However a bag of chips can totally make pink, dad and his friend’s new favorite color? I am still mulling over the undertones but here is the advertisement for you to take a look at:
Women in America are still expected to do the laundry but well they can use that as ‘advantage’ over their male partners to convey their own ‘game spirit’.
There are quite some many of these but I stop here and think – this has semblances of my ‘real life ‘ but with completely distorted reflections I am being fed my own reality and I am buying it?
